Advanced Group is proud to announce an exciting evolution of its business structure, uniting its subsidiary brands under a cohesive and future-focused identity. This strategic alignment marks a significant milestone in Advanced Group’s long-term vision to operate as one integrated and converged organisation. 

As part of this transformation, several of the Group’s companies will be adopting new names and refreshed logos: 

  • IT Engine and Synergy will become Advanced Digital 
  • Everlert will become Advanced Command 
  • ASG Technologies will become Advanced Innovation 
  • Cablenet will become Advanced Communications 
  • Advanced Security will retain its name but unveil a new logo to reflect the Group’s unified identity 

These changes are designed to bring greater alignment, collaboration, and visibility across the Advanced Group network. Many of the Group’s teams already work side-by-side in converged offices, and this next step strengthens that integration - enhancing our collective capability, customer experience, and market reach. 

“This is an incredibly exciting time for Advanced Group,” says Mike Marr, Group CEO. “By aligning our brands under a unified identity, we’re setting ourselves up for long-term growth, innovation, and continued excellence. This move reinforces our commitment to delivering world-class solutions across digital, communications, security, and innovation - while ensuring our customers benefit from the strength of our connected expertise.” 

The refreshed branding represents more than just a visual update—it reflects Advanced Group’s ongoing commitment to cohesiveness, collaboration, and progress. Each business will continue delivering the high-quality service and expertise that customers know and trust, now supported by the collective strength and shared purpose of the wider Group. 

Exciting times are ahead, as Advanced Group continues to build on its legacy of innovation and excellence, with a unified brand family positioned for even greater success. 

About Advanced Group  

Advanced Group is a TPT Group-owned group of businesses (www.tptgroup.co.nz) and a leading provider of technical services in New Zealand. With a commitment to excellence and a focus on delivering exceptional customer experiences, Advanced Group offers a diverse range of products through its group of companies, namely Advanced Security, Advanced Digital, Advanced Innovation, Advanced Communications and Advanced Command, with services that cater to various industries. Through its strong partnerships and cutting-edge solutions, Advanced Group continues to drive positive change and deliver outstanding results for its clients.  

Advanced Group operates 24 offices across New Zealand and has an unparalleled capability in the market.  

For further information about Advanced Group and its services, please visit www.advancedgroup.co.nz.